Business
Vital Farms
A publicly-traded B Corporation operating a 300+ family-farm pasture-raised egg network across the southern US — hens given outdoor access, rotational pasture management, no pesticides or herbicides on pastures, and a per-carton farm-traceability system letting eaters see which farm laid their eggs. The brand that dragged pasture-raised eggs from farmers' markets onto national grocery shelves.
What's happening now
from their newsletter
0's reading
What they do
Vital Farms runs a network of 300+ family farms across the southern US producing pasture-raised eggs. Hens have outdoor access on rotated pasture; the farms commit to no pesticides or herbicides on pasture acreage and to welfare standards above industry baselines. Eggs carry a farm name on the carton; entering that name at vitalfarms.com/farm shows the eater the actual farm where their eggs were laid. Certified B Corporation.
Why it’s listed
The egg category is where the gulf between marketing language and reality is widest — “cage-free” can mean a barn floor with no outdoor access; “free-range” can mean a screen door to a concrete porch. Vital Farms has done the harder thing: built a pasture-raised network at scale, mapped the supply chain transparently, and held the line on welfare standards across hundreds of farms. The directory cares about pasture-based production because it routes substrate-building (rotational grazing on grass) into a daily-grocery product. Vital Farms is the largest brand doing that for eggs.
See also
Auto-generated from this entry’s typed relations: frontmatter, grouped by relation type so the editorial signal isn’t flattened.
- Instance of: pasture-raised
- Shares approach with: organic-valley · force-of-nature-meats
- Member of: business
Sources
Related concepts: grass-fed · b-corp.
A listing in the 0mn1.one directory. Filed under central-texas in the directory.
What links here, and how
Inbound connections from across the wiki, grouped by lens and by relationship. These appear automatically — every entity page declares what it links to, and that data populates here on the targets.
Practical
shares approach with
- Central Texas auto-linked from body mention
practiced by
- Pasture-raised largest US brand running a pasture-raised egg network at grocery scale, with farm-level supply-chain transparency
2 inbound links · 4 outbound