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Veggie Grill

A fully-vegan fast-casual restaurant chain founded in 2006 in Irvine, California — built around non-GMO plant-based ingredients with no cholesterol, artificial dyes, or preservatives. Recently merged with Next Level Burger to form a combined plant-based-fast-casual operating group.

What they do

Veggie Grill is a fully-vegan fast-casual chain founded in Irvine, CA in 2006. The kitchen builds plant-based versions of American-comfort templates — burgers, sandwiches, salads, bowls, fries — using non-GMO ingredients, no cholesterol (always true of plant-based food), and no artificial dyes or preservatives. The chain expanded across California, Oregon, Washington, Illinois, Massachusetts, and New York at its peak; recent operations merged with Next Level Burger into a combined plant-based-fast-casual group.

Why it’s listed

Plant-based fast-casual is one of the hardest segments to make work at scale — fast-casual margins are thin, customer expectations are calibrated by McDonald’s, and the supply chain for high-quality vegan analogs is still maturing. Veggie Grill has run that gauntlet since 2006 and through multiple ownership and capital structures. The merger with Next Level Burger consolidates the plant-based fast-casual operating muscle in the US into a single group — the directory tracks both halves as one connected operation.

See also

Auto-generated from this entry’s typed relations: frontmatter, grouped by relation type so the editorial signal isn’t flattened.

Sources

A listing in the 0mn1.one directory.

What links here, and how

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Practical

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